Our Story: From Sourcing to Supply
Our Story: From Sourcing to Supply
From specialised imports to premium sourcing — building a reliable supply network across Australia.
Entering the Market
2015 — Foundation
Established in 2015, the business began with a focus on food import and export, introducing a range of classic Asian ingredients to the Australian market under the ALLSHINE brand. Early operations centred on building reliable supply channels connecting origin and local demand.
Entering the Market
2015 — Foundation
Established in 2015, the business began with a focus on food import and export, introducing a range of classic Asian ingredients to the Australian market under the ALLSHINE brand. Early operations centred on building reliable supply channels connecting origin and local demand.
Scaling Supply Capabilities
2018 — Expansion
By 2018, the company had become one of the established importers of processed fish fillets in Australia. Among early adopters in the market, it introduced fillets processed from 100% live fish, including snakehead and tilapia, distinguishing its offering from conventional supply. The range later expanded to include items such as crisp grass carp fillets, gaining strong recognition among restaurants and distributors.
Scaling Supply Capabilities
2018 — Expansion
By 2018, the company had become one of the established importers of processed fish fillets in Australia. Among early adopters in the market, it introduced fillets processed from 100% live fish, including snakehead and tilapia, distinguishing its offering from conventional supply. The range later expanded to include items such as crisp grass carp fillets, gaining strong recognition among restaurants and distributors.
Entering Premium Ingredients
2023 — Premium Segment
In 2023, the portfolio expanded into premium ingredients, including caviar, foie gras and pigeon, positioning the business within the high-end import segment. This stage marked a shift towards refined sourcing, higher standards and a more specialised product offering.
Entering Premium Ingredients
2023 — Premium Segment
In 2023, the portfolio expanded into premium ingredients, including caviar, foie gras and pigeon, positioning the business within the high-end import segment. This stage marked a shift towards refined sourcing, higher standards and a more specialised product offering.
The AVION Sélection
2026 — Brand Evolution
In 2026, a new phase was introduced with the launch of AVION Sélection. Building on an established supply network, the brand brings together a curated portfolio of premium and mid-to-high-end ingredients, supplying mainstream foodservice and distribution channels across Australia. Positioned for the next stage of growth, with a refined product focus and expanded supply capabilities.
The AVION Sélection
2026 — Brand Evolution
In 2026, a new phase was introduced with the launch of AVION Sélection. Building on an established supply network, the brand brings together a curated portfolio of premium and mid-to-high-end ingredients, supplying mainstream foodservice and distribution channels across Australia. Positioned for the next stage of growth, with a refined product focus and expanded supply capabilities.
our Working Principles
our Working Principles
Reliable Sourcing
Working with trusted suppliers to ensure stable supply
Consistent Quality
Maintaining standards across selection and handling
Transparent Communication
Clear and timely coordination with partners and clients
Long-term Partnerships
Built on reliability, trust and focusd consistency